Do you have the right alliances in place to face off against contender brands that are positioning themselves right now to take a run at your market share? This seems to be a good time to reevaluate your partnerships so that you have the right combination to drive post-traumatic growth.
On the link below our CEO, Reuben Abootorabi, gives a great two minute definition of Contender Brand Playbook in preparation for this session’s meetups.
ANTIFRAGILE SWOT (ASWOT)
In our half-day ASWOT workshop, teams solve an actual business problem selected by the project champion. In doing so, they learn to thrive and grow when exposed to shocks, volatility, randomness, and other disruptive factors.ASWOT PDF