Contender Brand Playbook
Do you have the right alliances in place to face off against contender brands that are positioning themselves right now to take a run at your market share? This seems to be a good time to reevaluate your partnerships so that you have the right combination to drive post-traumatic growth.
On the link below our CEO, Reuben Abootorabi, gives a great two minute definition of Contender Brand Playbook in preparation for this session’s meetups.