Build Product Confidence
“I walked in expecting blind spots in our offering but received 10x more. We obtained clear and actionable feedback on our product, delivery, marketing, positioning and strategy. I couldn’t have sourced this level of feedback and insights on my own in 6 months.”
Manjula Higginbotham - Fortune 100 Exec
Your Journey Starts Here
In Less Than 40 Days
Reach your target Decision Makers
Gather qualitative & quantitative input
Get your multi-dimensional matrix and propensity score
Adjust the product roadmap with confidence
*Our clients only need to budget, approximately, 5-8 hours (over four weeks) to successfully prepare for their face to face sessions with independent customer executives from their target market.
40 Days to Product Confidence
DAYS 1-29: PREP
What to Expect
The team of product experts assigned to your sprint begin one-on-one interviews with key stakeholders to ensure organizational alignment and develop the internal scorecard. In tandem, we source highly relevant decision makers to participate in the One Day workshops on Day 30.
These decision makers are busy running their own departments and do not readily consult. But they trust The Austin Agency to bring them curated projects in relevant technologies to analyze.
DAY 30: EXECUTION
What to Expect
In face to face conversations you pitch and present to the decision makers. We collect the valuable feedback, aggregate the scores and secure additional anonymous insights on your behalf.
DAYS 31-40: COMPLETION
What to Expect
We stay with you through the entire process, working with you to create custom collateral to use with your key stakeholders. We create the slides, scores and recordings you need to adjust your product road map with confidence.
Know You're On Track
Meet The Team
CEO & Founder - The Austin Agency
Experience includes GM at Fortune 500 Companies
Experience includes CMO at Fortune 500 Company
Experience includes Group Vice President at Gartner
Chief Marketing Officer at a publicly traded company
“The Austin Agency facilitated relationships with our industries’ largest consumer and industrial Internet of Things (IoT) manufacturers. Key learning: stay away from the consumer IoT side of the market. This was counter-intuitive at the time as this segment was getting all the hype. This critical insight, confirmed by senior decision makers in companies such as Schneider Electric, Cisco,USAA, Direct Energy, and British Telecom, saved us an incredible amount of time and money!”
Alton Martin - SVP Trusource Labs*
*2016 Fastest-Growing Business in Austin
Since 2012 The Austin Agency has built over 1000 Power Relationships for our clients with ideal customer executives in their target market. We source these relationships so that the right people, have the right conversations at the right time. Our Market Validation Program drives product confidence, organizational alignment and market traction for Product People.
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